Customer data platform for franchise dealer groups

Every customer, every rooftop, one profile.

Larkspur joins DMS sales and service history, CRM activity and website behavior into one customer profile, then lets each store's team (or its AI agent) launch campaigns across email, SMS, paid social and direct mail.

See direct mailMail results board
212rooftops connected
9.4Munified customer profiles
38dealer groups
1

Unify

Nightly DMS feeds, CRM and web events resolve to one household, with equity, service due dates and lease maturity on every profile.

2

Segment

Audiences like "lapsed service 12 months" or "equity-positive lease, 6 months out" refresh every night, per rooftop.

3

Activate

Send to email, SMS and Meta, and since this fall, print and mail through UpDash, with responses and matched sales back in the profile.

Direct mail, powered by UpDash

Larkspur's campaign agent builds the piece, the store's general manager approves the proof, and Xcel Media Group prints and mails it. Responses and matched sales come back to the customer profile.

  1. 1Pick a segment in Larkspur and a template from UpDash's catalog.
  2. 2Preview and price the order before anything is printed.
  3. 3The store approves the proof and the total by email.
  4. 4Track it: production, USPS scans, calls, visits and sales on the results board.
For engineers
UpDash webhooks land at /api/webhooks/updash, stored raw so signatures can be verified and events replayed. Every delivery received is listed at /api/events.